The Language and Culture Network Brings a Human Dimension
Adapter’s “Language and Culture” network helps find new opportunities based on people’s needs. Success today is not guaranteed by technological capability alone — it also requires understanding people’s needs, their behavioural patterns, decision-making processes, as well as linguistic, cultural, and societal context.
The network’s uniqueness lies in its ability to combine technological innovation with knowledge of language, culture, behaviour, and design, in order to create solutions that are at once technically functional, user-friendly, and socially impactful.
Members of Adapter’s Language and Culture Network can act as partners for companies and organisations that want to:
- develop new solutions
- apply artificial intelligence and digital technologies, or
- find science-based answers to organisational and societal challenges
The network brings together researchers and experts in the following fields:
- user experience, user research, and service design
- human–AI interaction and the use of digital solutions
- psychology, behavioural sciences, and organisational and consumer behaviour
- education innovation, and the development of learning and teaching
- design of learning environments, curricula, and educational solutions
- change management and the development of organisational learning capacity
- language, culture, and communication research
- language and culture technologies, big data analysis, and data-driven solutions
- design, architecture, creative practices, and circular design
- research, preservation, digitisation, and innovative application of cultural heritage
The network’s main areas of activity are:
- developing language models and contributing to the development of Estonian-language AI solutions
- developing user experience, user research, and service design
- researching human interaction with artificial intelligence and other digital technologies
- applying psychology, behavioural sciences, and organisational and consumer behaviour in innovation
- language, culture, and communication research, and language and culture technologies
- big data analysis and development of data-driven solutions
- design, circular design, and creative research
- education innovation and development of learning, teaching, and learning environments
- research, digitisation, and innovative application of cultural heritage
- change management and competence development for organisations
Network Coordinators
Triinu Lööve
Tallinn University
triinu.loove@tlu.ee
Sven Idarand
Estonian Academy of Arts
sven.idarand@artun.ee
