Statute of the “Constructive Lifestyle” Competition

Single-use-plastic packaging is a major problem in the world. Estonians purchase nearly 300 million plastic bags a year, the average life of a plastic bag is 20 minutes, it takes the same amount of time to get home from the store. However, looking at the world scale, the numbers are even more drastic – according to UN 2018 UNEP, there are an estimated 10 million plastic bags being used per minute in the world. When these bags were tied together, the planet could be packed seven times in one hour.

Kaubamaja, in cooperation with the Estonian research and development institution ADAPTER organizes a competition to discover new smart solutions for the recycling of film and plastic. From the revenue from the sale of plastic bags, Kaubamaja puts out a € 5,000 prize for the idea that the jury of experts in the field suggests as the best solution.

We are waiting for the entries from 6th of March till 20th of September.

Statute of the “Constructive Lifestyle” Competition

The aim of the competition is to draw attention to the possibilities of reusing film and plastic. We would like to find new solutions for used, but also unused plastic (e.g. plastic bags and other packaging) that circulate around us so that they do not end up in nature. To give plastic a new application and value.

Right of participation

  • Students and representatives of universities, higher education institutions and research and development institutions can submit a design proposal for the competition.
  • One may participate as an individual or as a team

Conditions and submission of works/projects/products

  • Entries are expected from March 6 to September 20 at
  • The idea must be new and include, when possible, visual solutions. We are expecting a video presentation that is maximum 2 minutes from the contestant about the work/idea and the contestant.
  • A team can submit multiple design ideas.
  • The organizers have the right to use the works submitted to the competition to present the competition and its results in the media.

Evaluation procedure and criteria

The designs submitted to the competition are evaluated by a jury composed of members of Kaubamaja AS, University of Tartu, Tallinn University of Technology, Tallinn University, Estonian Academy of Arts, Tallinn University of Applied Sciences, We make the World Harvest Day, representatives of the Stockholm Environment Institute Tallinn Centre and the Estonian Plastic Industry Association.

In the evaluation, the jury will consider:

  • The novelty, creativity of the idea presented
  • Environmental sustainability
  • Workability
  • Impact on society

Announcement and recognition of winners

The jury selects the top ten entries from the ideas received for the competition, which will be presented to the public during the Entrepreneurship Week. The winner will be picked from the works presented during the Entrepreneurship Week.

Presentations made during the Entrepreneurship Week compete for the title of “People’s Favourite”. It is possible to vote for your favourite on the entrepreneurship day and afterwards in social media.

The winning team / person/individual of the competition will be awarded by Kaubamaja AS with 5000 euros.

The jury reserves the right to award special prizes.

Researcher know-how to promote your business