Adapter participated in the largest international business festival in the Baltics

Adapter participated in the largest international business festival in the Baltics
  • 24. February 2020
  • Events,
  • News

The international business festival sTARTUp Day took place on January 29th to January 31st, with over 4,400 people from 60 countries. There were four stages open to guests and nearly 50 different workshops with 158 speakers from more than 10 countries. Approximately 200 university researchers, specialists and (foreign) students attended the festival as speakers, contestants, organisers and volunteers.

Adapter, a business cooperation platform between Estonian R&D institutions was also present and was located in the Adapter matchmaking area, where 2491 meetings were held. To be specified, through the matchmaking app (Brella meeting app), you could arrange a meeting with an investor, a researcher and other VIP guests. Thus, nearly 700 start-up companies, about 200 investors and 300 executives met.

Everyone at the festival had the opportunity to learn about industry trends and new technologies in a giant demo area or listen to the start-up pitching competitions.

The festival, especially aimed at start-ups, also featured an investor event and a special program for top executives sharing knowledge from space technology to business psychology.

sTARTUp Day has always been an event where startups, investors, executives, world-class experts and media meet to inspire people and encourage them to pursue their dreams. This time, there were more than 120 world-class speakers. It would be time consuming to name every one of them but to name a few: Seedcamp’s partner Carlos Espinal, founder of Lithuanian unicorn Vinted Milda Mitkute, former Spotify’s and Bolt’s current CFO Johan Bergqvist, a former European communications manager of Tinder, Hermione Way and many more. Among the international start-ups were the most successful Estonian companies such as Bolt, Mooncascade, Ampler Bikes, Stigobike, Transferwise and others.

33 teams participated in the sTARTUp Day start-up competition. The winner this time was Jeff App. The purpose of the app is to help people who do not have credit information to find all the credit information they need (location, contact information, behaviour, third party information, etc.) for obtaining a loan from the bank. Jeff App received a € 170,000 investment from EstBAN-led syndicate and a € 10,000 free cash prize from Swedbank Estonia.

In addition to many different opportunities, during the festival it was possible to attend courses of the Department of Entrepreneurship at the University of Tartu, 900 students took part and developed business ideas during their studies. In total, over 30 student teams presented their business ideas, and nine of them made it to the finals. The winner was Gerifix, which provides the elderly with personalized counseling, both medical and technical support, all while allowing our older generation to enjoy a comfortable life at home.


However, six teams qualified for the Starter Final of the Business Ideas Development Program. Tartu was represented by the teams io_developers and CommuniCare. The international jury selected CommuniCare as the winner and recognized the team with the Best Starter of the Year title for 2019 and the team received tickets to the prestigious Arctic15 business festival. The idea behind the winning team is to create a network of volunteers to provide companions and communication partners in nursing homes. The team already has a lot of offers from different countries and cities in Estonia.


The festival also hosted the traditional Nordic Pitchmatch competition of international university branch companies, where different companies from Estonia, Finland, Latvia and Germany presented their ideas. The winner was Kaupo Voormansik from KappaZeta Ltd.

The biggest Baltic business festival sTARTUp Day was organised by the city of Tartu, University of Tartu, Tartu Science Park, Contriber, Tartu Biotechnology Park, Tartu Business Advisory Center, Tartu Creative Economy Center, Ole Rohkem and Swedbank.

The fifth anniversary celebration of sTARTUp Day will be held on the 27th to 29th of January 2021.

ADAPTER is a business cooperation platform between Estonian research and development institutions, which aims to provide companies with a quick and easy way to cooperate with all Estonian universities, higher education institutions and other research and development institutions.

ADAPTER is a cooperation network between Estonian universities aimed at bringing companies and R&D institutions together quickly and easily. With the touch of a button, ADAPTER lets you connect with all of the participating R&D institutions in Estonia, find the service you need from what they provide, take a look at business support measures and more.

ADAPTER’s promise is that if you submit your inquiry to Estonian R&D institutions through an electronic environment, we will respond to you with the information you need within 5 business days.


Author: Kaja Mõts

Researcher know-how to promote your business